College Ambassador Program for TurboTax X Credit Karma

150

student ambassadors

4,500

unique pieces of content

+93M

total impressions

+200%

ROAS

Project details

Partnered with 150 college students across 100 campuses to promote Intuit's Consumer Platform (Credit Karma & TurboTax)

Gen Z Themed Creative

Ambassadors leaned into how navigating finances at a young age helps set you up for future success. The program aimed to address the critical need to win over "Young Risers" (Gen Z), a rapidly growing but underserved segment in the tax and financial category.

Strong ROAS for Acquisition

This campaign tracked to be the top revenue driver within TikTok acquisition.

+10% higher ROAS than top performing in-house creative

Affiliate Marketing

Each student got the opportunity to earn commission on both TurboTax and Credit Karma sign ups. For some this was their first introduction to affiliate marketing.

There's more to see!