There are many sides to social media — scroll down for a more comprehensive list of my services.
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Influencer & Brand Partnerships
GenZ and Millennials trust influencers for recommendations more than their friends and family. Connect with your audience by partnering with the people they love to follow.
Social Media Marketing
With extensive knowledge from managing multi national brands, I help clients create relevant social media campaigns and maintain a strong presence on organic platforms.
Social Media Advertising
Having managed over $1M+ in advertising spend over my tenure I'll help your brand reach the right audience on Facebook, Instagram, TikTok, Snapchat, LinkedIn & Youtube.
Measurement & Analytics
At the end of the day it's all about results. Having the right measurement strategy in place and an organized way to share results is key, let me help you look good in front of leadership.
Influencer Marketing
Complete influencer campaign workflow:
Content & Campaign Strategy
Brief Development
Influencer identification with curated lists based on custom criteria
Outreach & Influencer Briefing
Content and communication workflow
Reporting
Project management between brand/client and influencer agency
Already working with an agency or brand but need additional help managing the relationship? I can be that person to help keep the project moving while providing a creative and strategic lens.
Social Media Marketing
Organic and Paid Strategy
Detailed strategy involving but not limited to messaging pillars, creative content styles, platforms, posting cadence and more
Recommended budget by platform, objective strategy, goals
Campaign Consulting
Messaging and creative ideation
Audience targeting
Platform strategy
Social Media Advertising
Paid Social Set Up & Management
Ad Campaign set up for pay per click (PPC) ads
Platforms: Facebook, Instagram, TikTok, Snapchat, YouTube, LinkedIn
Monitoring campaigns, analyzing performance metrics, and providing regular reports to identify opportunities for growth
Measurement & Analytics
Measurement Strategy
Benchmark development from current results
Monthly and campaign reporting templates that can be used by internal employees
Reporting
Monthly & campaign report development with insights and recommendations
Complete analytics by post, platform, etc.
“
I really love working with Mallory! She's got a wonderful balance of task-oriented/organized/efficient left-brain and dreamy/creative right brain that allows us to collaborate productively and come up with fantastic work.
— Sarah, Creative Director
Don’t see what you are looking for? I can most likely do it.
What happens after I contact you?
You’ll get a response in 2-3 business days. I’ll ask you for more details about the project and schedule a call to discuss our potential collaboration.
Do you create content?
Yes, I have experience in copywriting and creating content for all channels. Please note I am not a graphic designer, but I use tools like CapCut and Canva to produce social-first content.
Are you open for a longer contract?
Definitely. I love one-off projects, but I’m all for building meaningful partnerships, so I’m open for retainer contracts.
Do you handle posting and community management?
Yes, I am extremely experienced in this area, however this involves an always-on approach. Depending on your brand needs and location we can discuss on an intro call how to best help.