Emma Chamberlain & Zach King for the launch of Credit Karma Money
300M+
combined campaign views
+250K
new TikTok followers
2X
increase in website visits
2.5M+
post engagements
Project details
Launched Credit Karma's TikTok channel through top tier influencer activations while simultaneously promoting the brand's new "Instant Karma" feature.
Emma Chamberlain
The goal was to reach Gen Z on TikTok by partnering with relatable influencers this audience connects with everyday. Emma was the perfect match, with a reach of 28M followers and content that covers her real life she was able to speak to using Credit Karma Money in an authentic way.
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Zach King
Zach is all about magic and element of surprise. "Instant Karma" a feature from Credit Karma Money surprised customers by reimbursing random transactions they make using their Credit Karma Money debit card. The partnership was a perfect match.
While Emma focused on connecting to her audience with her raw self, Zach brought the fun
