Influencer YouTube Testimonials

3X

increase in revenue per thousand impressions (RPM)

$1M

revenue generated in first year

8

influencer collaborations

5+

new campaigns following the same format due to success

Project details

The goal was to grow influencer marketing across Credit Karma revenue verticals. Influencers promoted the credit card and personal loan marketplace.

Testimonials style videos fit for YouTube Ads.

30-60s in length, YouTube allowed us to speak to specific (and complicated) financial RTBs that don't resonate as well on other social platforms

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This campaign was so successful in driving revenue new vertical teams have implemented it into their overall marketing strategy.

Partnered with finance influencers who are thought leaders in their space.

8 finance influencers

2 videos each speaking to different RTBs

There's more to see!