Credit Karma Social Strategy Refresh

20%

boost in engagement

100K

increase in followers across all channels

14M+

influencer campaign impressions

+9%

purchase intent from influencer campaigns

Project details

Revamp Credit Karma's organic social strategy to reach and attract more Gen Z consumers.

New content pillars

4 categories: relatable, debunk, demonstrate, and celebrate

All content had to lean into one or more of these content pillars to ensure the content was streamlined and ownable.

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61% of Gen Z seeks financial information or advice online or on social media - mostly TikTok (45%)

Influencer Strategy

Developed new influencer strategy that offered an always on ambassador approach paired with pulse campaigns for tentpole moments.

There's more to see!