Talent Brand Employee Spotlights

20+

highly produced videos cut for all social platforms

78% cheaper

CPC compared to industry benchmark

86% higher

completion rate compared to industry benchmark

Project details

Develop employee featured videos highlighting the benefits of working at Credit Karma to attract potential candidates.

Videos were ran on LinkedIn organic channel and in paid campaigns

Casting, Interviews & Planning

  • Casted 12 employees across engineering, product management, machine learning and talent teams

  • Pre-production consisted of multiple interviews with employees to develop rough script to guide video interviews

  • Partnered with production agency to bring the vision to life

(click icon below to view content)

Production & GTM

  • 1 week in office filming

  • 100+ employee volunteers for b-roll

  • produced 10 long form videos with cut downs to fit all social platforms

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